Content marketing is one of the most effective and popular ways to attract, engage, and convert your audience and customers. Whereas, content marketing platforms are software solutions that help you plan, create, distribute, and measure your content marketing campaigns.
Content marketing platforms can help you with various aspects of content marketing, such as:
- Content strategy: Defining your goals, audience, topics, formats, channels, and metrics for your content marketing.
- Content creation: Producing and editing your content, such as blog posts, ebooks, videos, podcasts, infographics, webinars, and more.
- Content distribution: Sharing and promoting your content on your website, blog, social media, email, search engines, and other platforms.
- Content analysis: Tracking and evaluating your content performance and impact, such as traffic, engagement, conversion, revenue, and ROI.
Content marketing platforms can help you save time, money, and effort. Additionally, they can improve your content quality, consistency, and effectiveness.
But how do you choose the best content marketing platform for your business and your needs?
There are many content marketing platforms available in the market, each with its features, benefits, and drawbacks.
The 20 Best Content Marketing Platforms
To help you make an informed decision, we have compiled a list of the 20 best content marketing platforms you should know about. These are:
01. HubSpot
HubSpot is one of the most popular and comprehensive content marketing platforms in the market. HubSpot offers a suite of tools and features that cover the entire content marketing lifecycle. From planning and creation to distribution and analysis.
HubSpot also integrates with other HubSpot products. Such as CRM, sales, and service, as well as with other third-party tools and platforms.
Furthermore, HubSpot is ideal for small to medium-sized businesses that want to grow their online presence and generate more leads and sales through content marketing.
02. WordPress
WordPress is the most widely used and versatile content management system (CMS) in the world. WordPress allows you to create and manage your website and blog, as well as publish and edit your content.
WordPress also offers thousands of themes and plugins that can enhance and customize your website and content. In addition, WordPress is ideal for businesses and individuals who want to have full control and flexibility over their website and content.
03. CoSchedule
CoSchedule is a content marketing platform that helps you plan, organize, and execute your content marketing campaigns. CoSchedule allows you to create and manage your content calendar, assign tasks and deadlines, collaborate with your team, and automate your content distribution and promotion.
CoSchedule also integrates with other tools and platforms, such as WordPress, Google Analytics, Mailchimp, and more. CoSchedule is ideal for businesses and teams that want to streamline and optimize their content marketing workflow and productivity.
04. Contently
Contently is a content marketing platform that helps you create and distribute high-quality content.
Contently allows you to access a network of freelance writers, editors, designers, and strategists who can help you produce and edit your content. Contently also offers a platform that helps you manage your content projects, track your content performance, and optimize your content strategy.
Contently is ideal for businesses and brands that want to outsource their content creation and leverage the expertise and talent of professional content creators.
05. BuzzSumo
BuzzSumo is a content marketing platform that helps you research and analyze your content and your competitors. BuzzSumo allows you to discover the most popular and trending content in your niche, identify the best topics, formats, and channels for your content, and monitor the performance and impact of your content.
BuzzSumo also allows you to find and connect with influencers and experts who can help you amplify and promote your content. BuzzSumo is ideal for businesses and marketers that want to gain insights and data on their content and their industry.
06. Loomly
Loomly is a content marketing platform that helps you create and manage your social media content.
Loomly allows you to plan and schedule your social media posts, collaborate with your team, and optimize your social media strategy. Loomly also integrates with other tools and platforms, such as Facebook, Twitter, Instagram, LinkedIn, and more.
Loomly is ideal for businesses and agencies that want to boost their social media presence and engagement through content marketing.
07. Curata
Curata is a content marketing platform that helps you curate and create content.
Curata allows you to discover and collect relevant and high-quality content from various sources, such as blogs, websites, social media, and more. Curata also allows you to edit and publish your curated content, as well as create your original content.
Curata also offers a platform that helps you measure and improve your content performance and ROI.
Curata is ideal for businesses and marketers that want to leverage the power and value of content curation and creation.
08. Wix
Wix is a content marketing platform that helps you create and manage your website and content.
Wix allows you to design and build your website and blog, as well as publish and edit your content. Wix also offers hundreds of templates and features that can enhance and customize your website and content. Wix is ideal for businesses and individuals who want to create and maintain a professional and attractive website and content.
09. Sprout Social
Sprout Social is a content marketing platform that helps you manage and optimize your social media content. Sprout Social allows you to plan and schedule your social media posts, monitor and engage with your audience, and analyze and report on your social media performance and impact.
Sprout Social also integrates with other tools and platforms, such as Facebook, Twitter, Instagram, LinkedIn, and more. Sprout Social is ideal for businesses and teams that want to grow and improve their social media presence and results through content marketing.
10. Canva
Canva is a content marketing platform that helps you create and design your visual content. Canva allows you to create and edit various types of visual content, such as images, graphics, logos, flyers, posters, and more.
Canva also offers thousands of templates and elements that can help you create and customize your visual content. Canva is ideal for businesses and individuals who want to create and share stunning and eye-catching visual content.
11. Medium
Medium is a content marketing platform that helps you publish and distribute your written content. Medium allows you to write and edit your content, as well as reach and engage with a large and active audience of readers and writers.
Medium also offers a platform that helps you monetize your content and earn money from your writing. Medium is ideal for businesses and individuals who want to share and showcase their expertise and knowledge through content marketing.
12. Mailchimp
Mailchimp is a content marketing platform that helps you create and manage your email content. Mailchimp allows you to design and send your email campaigns, segment and target your email list, and automate your email marketing.
Mailchimp also integrates with other tools and platforms, such as WordPress, Shopify, Facebook, and more. Mailchimp is ideal for businesses and marketers that want to connect and convert their audience and customers through email content marketing.
13. Percolate
Percolate is a content marketing platform that helps you orchestrate and optimize your content marketing operations. Percolate allows you to plan and align your content strategy, create and collaborate on your content, and distribute and measure your content across multiple channels and markets.
Percolate also integrates with other tools and platforms, such as Salesforce, Adobe, and more. Percolate is ideal for businesses and enterprises that want to scale and streamline their global content marketing efforts.
14. ClearVoice
ClearVoice is a content marketing platform that helps you create and manage your freelance content network.
ClearVoice allows you to find and hire freelance writers, editors, and designers who can help you produce and polish your content. ClearVoice also offers a platform that helps you manage your content projects, track your content budget, and pay your freelancers. ClearVoice is ideal for businesses and agencies that want to access and manage a pool of talented and reliable freelance content creators.
15. DivvyHQ
DivvyHQ is a content marketing platform that helps you plan, produce, and publish your content. DivvyHQ allows you to create and manage your content calendar, assign tasks and workflows, collaborate with your team, and automate your content publishing and promotion.
DivvyHQ also integrates with other tools and platforms, such as WordPress, Google Analytics, Buffer, and more. DivvyHQ is ideal for businesses and teams that want to simplify and organize their content marketing processes and projects.
16. StoryChief
StoryChief is a content marketing platform that helps you create and distribute your multichannel content.
StoryChief allows you to write and edit your content, as well as distribute and promote your content on your website, blog, social media, email, and other platforms and mediums.
StoryChief also offers a platform that helps you measure and improve your content performance and reach. StoryChief is ideal for businesses and marketers that want to amplify and optimize their content marketing campaigns.
17. Zest
Zest is a content marketing platform that helps you discover and share the best content in your niche. Zest allows you to browse and curate content from various sources, such as blogs, websites, podcasts, and more. Zest also allows you to share your content with a community of marketers and professionals who can help you boost your visibility and credibility.
Zest is ideal for businesses and individuals who want to learn and grow from the best content in their industry.
18. Sprinklr
Sprinklr is a content marketing platform that helps you manage and optimize your customer experience across all touchpoints.
Sprinklr allows you to create and distribute content that is relevant, personalized, and consistent for your audience and customers. Sprinklr also offers a platform that helps you listen and engage with your customers, measure and improve your customer satisfaction, and integrate and automate your customer journey.
Sprinklr is ideal for businesses and brands that want to deliver a unified and seamless customer experience through content marketing.
19. NewsCred
NewsCred is a content marketing platform that helps you plan, create, and distribute your branded content. NewsCred allows you to access a network of licensed and original content from various sources, such as publishers, influencers, and agencies.
NewsCred also offers a platform that helps you manage your content projects, track your content performance, and optimize your content strategy. NewsCred is ideal for businesses and brands that want to create and share engaging and credible content with their audience and customers.
20. ScribbleLive
ScribbleLive is a content marketing platform that helps you create and deliver interactive and immersive content. ScribbleLive allows you to create and edit various types of content, such as quizzes, polls, videos, infographics, live blogs, and more.
ScribbleLive also offers a platform that helps you distribute and promote your content on your website, social media, email, and other channels. ScribbleLive is ideal for businesses and marketers that want to create and share captivating and experiential content with their audience and customers.
These are the 20 best content marketing platforms you should know about. Each of these platforms has its own strengths and weaknesses, and you should choose the one that best suits your business and your needs.
Final Analysis
Content marketing is a powerful and proven way to grow your business and your brand. Content marketing can help you attract, engage, and convert your audience and customers, as well as establish your authority and credibility in your industry.
But content marketing is not easy. It requires a lot of tools and resources to plan, create, distribute, and measure your content marketing campaigns.
That’s why you need a content marketing platform. A content marketing platform can help you save time, money, and effort, as well as improve your content quality, consistency, and effectiveness.
We have listed the 20 best content marketing platforms you should know about. These platforms can help you with various aspects of content marketing, such as content strategy, creation, distribution, and analysis.
We hope this article has helped you learn more about content marketing platforms and how they can help you with your content marketing goals and objectives.
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